What is Google Analytics? How does this work? And GA- 4.

What is Google Analytics? As the number of internet users has increased globally, so too has there been a surge in online users. Therefore, whether they are small business or medium scale business everyone is trying to make a good online presence of their business.

In such a situation, how well an online business is able to perform with your website, but what kind of improvement is needed, it has become necessary to evaluate these things. But, now it comes to how you will know how much your website is attracting the right users or people associated with your business? How much traffic is your site generating enough to make your online campaign worthwhile? Google Analytics (GA) is the most popular and free tool to do a precise analysis of all these things.

What is Google Analytics? How does this work? And GA- 4.

If you are associated with any business related to digital marketing (Blogger, website owner, online stores) then this article is going to be helpful for you. Through this article, I am going to tell you in detail about all those features about Google Analytics, which is very important for you to know.

So let's start from the beginning and know what is Google Analytics? And how does it work? How can you use it and what are the benefits you can get from Google Analytics.

What is Google Analytics?

Google Analytics is a web analytics tool developed by Google LLC. Using this tool you can track and analyze the performance of your website or web app. With Google Analytics, you will be able to get a comprehensive data gathering, in-depth report on website traffic and website visitor behavior. The platform is available to anyone with a Google Account, and the tool is available in both paid and free versions.

Google Analytics is a free tracking and traffic analytic software that gives you insight into how visitors find your site, what they do there, and provides important information about visitor conversions or the health of your business.

As its name suggests, what is it used for. In fact, Google Analytics is designed to analyze key areas of your site and take a quick look at visitor statistics.

If you have just started your website, you have probably heard of Google Analytics, but unless you have enough knowledge about what exactly is Google Analytics? You will not be able to use it properly for your site.

Here are some great reasons to use Google Analytics:

To measure your website performance
To see if your marketing efforts are working
To see what type of content you should be creating and what types of products should be listed on your website.
To see the diversity of your users, such as: age, gender, country, region, device, etc.

Now, let's get an introduction on the Google Analytics tool and know how it works?

Types of Google Analytics?

There are two different versions of Google Analytics and they are as follows:

Universal Analytics (UA)
Google Analytics 4 (GA4)

What is Universal Analytics(UA)?

Universal Analytics is a standard Analytics version of Google Analytics. This is a previous generation analytics tool which was the default for websites before October 14, 2020. Google now encourages users who still use Universal Analytics today. Due to the non-qualification of this version to move to the new generation of analytics, ie GA4, Google has announced that Universal Analytics (UA) will be available for Analytics 360 properties with effect from July 1, 2023 and website data from October 1, 2023. and the new data will only be visible in Google Analytics 4 properties.

What is Google Analytics 4(GA4)?

GA4 is a new generation advanced user activity analytics tool featuring: This new analytics tool focuses on providing more data on user activity. This includes key factors such as user engagement level, monetization and retention.

Google Analytics which is known as “App + Web”, has now been upgraded to a new property called Google Analytics 4 which was available in beta version as of October 2020. Google has mentioned in its announcement that the main reasons for this upgrade are changes in consumer behavior and priority to online privacy policies.

How does Google Analytics work?

To scale a website, you must first add a small piece of JavaScript to your site. Now, every time a user visits your webpage, the tracking code will collect information about how that user interacted with your web page. Plus it will show you how many users came to your page as users and how many of them you have converted into users.

This Java code also collects information from the browser your visitor is using. Such as language setting, browser type (eg chrome, safari, firefox etc.). And at the same time it also collects the traffic sources of your site. This Java code collects information about user activities on your website and sends it for processing. This activity is called a session, and this session starts when the user opens one of your webpages where the code for Google Analytics is added. If a user returns to a page after the session ends, a new session begins.

For example, let's say you want to have an eCommerce store and you want to know how many users visit your website every day. So with the help of Google Analytics tool, you can see the details of the number of visitors to your store, where they are coming from, and what device they use.

This is how it collects data and sends them to Google Analytics to be processed into reports. Once Analytics completes its data processing, it begins showing results, whether the user's device is mobile or desktop, the language the user used when they visited your site, and the browser they used. used etc. Once Google Analytics has processed the data, it is stored in the database.

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